James Swinford

James Swinford – Physiotherapist and Sports Massage


Hi my name is James and I am a physiotherapist registered with the Health and Care Professions Council (Reg no. PH79255) and a member of the Chartered Society of Physiotherapy. I hold a Masters degree in Rehabilitation Science from the University of Brighton and a Bachelors degree in Sport and Exercise Science from the University of Bedfordshire.

I pride myself on educating whilst motivating each patient to achieve the best results whilst employing the highest professional standards and evidence based practice.

  • Masters degree in Rehabilitation Science from the University of Brighton
  • Bachelors degree in Sport and Exercise Science from the University of Bedfordshire

My main areas of clinical expertise are: treating sports injuries with primary focus on shoulder and upper limb problems. I also have interests in treating back, neck, lower limb pain, biomechanics, orthopedics and I have an interest in Ergonomics having spent 7 years working in this field for a large Occupational Health Company with large corporate clients in banking and healthcare. I currently work within the NHS as a Musculoskeletal Physiotherapist, whilst previously working in a busy Physiotherapy and Rehabilitation Centre in Dubai and prior to this within professional and semi professional football.

About Physiotherapy

Physiotherapy is more than just massage and covers a diverse array of treatment methods to reduce pain and restore function. I believe people feel better when they really understand their condition.

Treatment is designed to give you strategies to get rid of your symptoms quickly and easily. Depending on your goals and reality of condition and your psychological-physical status, treatment may include a simple exercise program, manual hands-on therapy, taping, postural and movement analysis, strength and conditioning, and finally important- education about your condition.

Physiotherapy is defined by the Chartered Society of Physiotherapy as: “Physical approaches to promote, maintain and restore physical, psychological and social well-being, taking account of variations in health status. Physiotherapy is science-based, committed to extending, applying, evaluating and reviewing the evidence that underpins and informs its practice and delivery. The exercise of clinical judgement and informed interpretation is at its core.”

Physiotherapists in the UK are required to be HCPC registered healthcare professionals. This is important as the HCPC standard relate to registrants’ education, professional knowledge and skills, behaviour (conduct, performance and ethics) and health.

What is Sports Massage?

Sports massage is a technique to help alleviate the stress and tension which builds up in the body’s soft tissues during physical activity. Where minor injuries and lesions occur due to overexertion and/or overuse, massage can break them down quickly and effectively. Above all, it can help prevent those niggling injuries that so often get in the way of performance and achievement, whether one is an athlete, ardent keep-fitter or a once a week jogger.

This treatment is not just for the sports person: anyone can benefit from sports massage, including people in physically demanding jobs and those not quite so obvious (occupational, emotional and postural stress may produce many similar characteristics to sports injuries).

Sports massage tends to be deeper and more intense. It is based on the various elements of Swedish massage and often incorporates a combination of other techniques involving stretching, compression, friction, toning and trigger point response to techniques similar to Acupressure and shiatsu. I can bring together this blend of techniques, knowledge and advice during treatment to work effectively with the client to bring about optimum performance and to provide injury free training and minimise post event injuries.

What should I expect from my Physiotherapy session? 

Using detailed knowledge of anatomy, physiology and biomechanics, I will conduct a thorough assessment to establish an accurate diagnosis. Then, using research-based evidence I will apply the appropriate treatment. These can include joint mobilisation and/or manipulation, soft tissue therapy and exercise programs.

I will create an individual rehabilitation plan which could include many different treatment options, these will be re-evaluated and amended during each visit and depending upon your progress.

What should I wear to Physiotherapy?

Wear loose fitting clothes that you are comfortable in. Ideally gym wear or casual sportswear.


“I’ve have never been treated by someone so devoted to their profession and my wellbeing and health as James.”

“James takes time to explain my condition and allow me to make better choices. I have never felt better.”

“I came to see James following a recommendation from my husband who spoke very highly of him and his knowledge of back pain and how to treat it quickly and effectively.”

“He’s the first physio I’ve seen who’s conducted a thorough assessment of my problem. I feel James cares about my condition and takes time to truly understand my needs. He has enabled me to be pain free in a matter of weeks, I have been managing my pain for years.”

Subscribe to our Newsletter